KS4 Curriculum Booklet 2017 - 18

Curriculum Overview KS3

Subject: Business Studies Overview effective from[date ]: September 2017

3.2.6 Competitive environment

Learning objectives

Learning activities and resources

Specification content

Additional guidance

Suggested timing (hours)

Impact on businesses of operating in competitive markets.

2

Starter – show images of different market places (any place where buyers and sellers meet), such as a market stall, an internet business, a high street etc. – students to guess what the link is between the images. BBC Bitesize webpage on market research Pair work – Students list as many clothes shops (or another market) as they can think of – link this to the level of competition in the market. Importance of competition shown by Coca Cola vs Pepsi video Student task to come up with a strategy to increase the sales of potatoes – consider actions like differentiating the product through making them into something, improving design, increased advertising, packaging etc. Based on student ideas create a spider diagram of actions businesses could take when faced with competition. Teacher led explanation on a monopoly situation – show the beginning of this video Students to generate ideas of markets that are monopolies or have minimal competition? Telegraph article on BT's increase in profitability of telecoms monopoly

To understand the meaning of a market and competition. To analyse potential impacts of competition on businesses and identify situations when businesses face minimal or no competition.