KS4 Curriculum Booklet 2017 - 18

Curriculum Overview KS3

Subject: Business Studies Overview effective from[date ]: September 2017

To understand the importance of the four elements and how they work together. To be able to recommend appropriate marketing activities for a given business. To recognise how the marketing mix evolves over time and evaluate how businesses may react to this.

1 BBC Bitesize video on marketing strategy of a storage company

Integrated nature of the marketing mix

Marketing mix case study and materials – McCain Complete question 1d) 9 marks Paper 1 June 2016.

1 Video clip illustrating the marketing strategy of a hairdressers – BBC Bitesize video on marketing strategy of a hairdressers Show examples of products/promotional materials from the past and discuss how they are different to that of today:

Using the marketing mix to

inform and implement business decisions

old mobile phone advert vs iPhone 7 trailer old computer advert vs HP Spectre advert Show Coca Cola Christmas advert – why do they still use this advert in 2016? Complete question 2d) 9 marks Paper 1 June 2014.