KS4 Curriculum Booklet 2017 - 18

Curriculum Overview KS3

Subject: Business Studies Overview effective from[date ]: September 2017

Further reference – Tutor2u webpage on Boston Matrix Using Amazon as a business, students position the main Amazon products onto the relevant sections of the Boston Matrix. Complete question 3d) 9 marks June 2014 or 1c) 4 marks June 2015. Starter – BBC Bitesize recap quiz on product BBC Bitesize video on packaging – where does packaging fit into the marketing mix? Teacher led definition of promotion. Students brainstorm reasons for promotion. Show the John Lewis Christmas advert – students discuss why they think John Lewis has been so successful with their adverts. Students discuss their favourite/most memorable form of promotion – famous TV advert, radio advert, poster etc. 2 Starter – give students a choice of four products/brands (eg Nike, McDonalds, Pepsi, Apple). In pairs students choose one and list the methods used to promote the business. Groups feedback their promotional methods to the class to generate a long list of methods of promotion – explain which ones they are focusing on in this lesson. Show Skoda Fabia TV advert – why have Skoda chosen to advertise their car like this? What are they trying to encourage viewers to think? Show Skoda Fabia VRS TV advert – what different impression are they trying to put across in this advert? Students list the main methods of advertising. Students discuss why these radio adverts were successful: McDonalds 1

the four categories of the Boston Box.

To understand what is meant by promotion. To understand the

Reasons for promotion include inform/ remind customers about the product, create or increase sales, create or change the image of the product and to persuade customers to buy the product.

Promotional methods

reasons for promotion.

To understand the use of advertising by a given business. To understand the

Methods of advertising, include newspapers, magazines, television, internet and billboards.

benefits and drawbacks of advertising.