KS4 Curriculum Booklet 2017 - 18

Curriculum Overview KS3

Subject: Business Studies Overview effective from[date ]: September 2017

To be able to interpret and use qualitative and quantitative market research findings to help make appropriate decisions for different types of business. To understand the difference between market size and market share.

1

Starter – market research hangman Students write an explanation of what they have found from the market research they’ve collected in previous lessons. Students given the opportunity to interpret qualitative and quantitative market research findings. Complete question 1d) 9 marks Paper 1 June 2015.

Use of market research: information that may help decision making

Students should be expected to manipulate and interpret data from tables and charts.

1

Teacher explanation of market share and market size. Students create a table including headings for market, market leader, market share, sales of the market leader and market size. Students decide on figures for different markets including crisps, chocolate bar, ice cream, cat food, coffee etc. Teacher discussion/explanation on correct answers and why businesses benefit from understanding the information. Students given the opportunity to interpret market share and market size data and graphs. Use market share and size data to explain and test percentage calculations and percentage change calculations. Revision video on calculations