KS4 Curriculum Booklet 2017 - 18

Curriculum Overview KS3

Subject: Business Studies Overview effective from[date ]: September 2017

To understand how and why the objectives set will differ between businesses. To understand how and why the objectives set may change as businesses evolve.

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Students given three businesses – a local business, a national business and an international business. What would be the main two objectives that each business would set? Smaller business may focus more on survival – Guardian article on the high street How might Starbucks’s objectives change over time? video - Starbucks wakes up to China Do larger businesses have more ethical and environmental considerations? Sky's environment webpage Why are businesses concerned with shareholder value? Yahoo's finance webpage Established businesses focus on new product development to establish dominance in the market – BBC article on Playstation VR competition . Is it always successful? What were the main objectives for this business? Dragons’ Den clip on Youdoodoll Did the business achieve these objectives? Telegraph article on Youdoodoll What other methods can be used to measure success? video on ethical buying featuring Lush Students create a spider diagram of how businesses may judge success.

Reasons for differing objectives include the size of the business, level of competition faced and type of business (not-for-profit organisations). Students should consider how the objectives of larger more established businesses might differ from smaller start-up businesses, eg becoming the dominant business in the market, international expansion, increasing shareholder value and ethical and environmental considerations.

Changing objectives

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Use of objectives in judging success

To understand the success of a business can be measured in other ways than profit.