KS4 Curriculum Booklet 2017 - 18

Curriculum Overview KS3

Subject: Business Studies Overview effective from[date ]: September 2017

1

Teacher led definition of secondary research. Students brainstorm the methods businesses could use to collect secondary data. Students continue marketing task in creating a new non-alcoholic drink or chocolate bar. Students complete secondary research to help make product decisions, eg what types of chocolate bars are currently available, how much do they sell for etc. Teacher led explanation of market mapping. Using the information generated from the secondary research students create a market map for the chocolate (drinks) market. Teacher led explanation of qualitative and quantitative research. Reference – Tutor2u webpage on quantitative and qualitative research Using the questionnaire created in the earlier lesson, students to identify which of their questions helped collect qualitative data and which collected quantitative data. Quiz testing knowledge – quantitative or qualitative? Starter – BBC Bitesize recap quiz on market research Using the experiences identified in previous lessons when students have collected primary and secondary research students create a table for the main benefits and drawbacks of each option. 9-mark question evaluating the most effective form of market research when researching the chocolate market to help create a new product. Market research case study and materials – Kellogg ’s Cr unchy Nut

To understand the meaning of secondary market research and the methods used to collect secondary data. To understand the difference between qualitative and quantitative market research.

Methods include internet research and the printed press, eg newspapers.

1

To understand the benefits and drawbacks for various market research techniques. To evaluate the best method for a given business.